There has been a shift towards adopting green technology by many Tech Giants. The move comes with the rise of awareness about environmental protection and harmful effects of climate change.
Everybody is aware of the fact that these companies have big servers which produce tremendous heat. Most of the energy and water consumed by them is used to run the cooling process for the servers.
The Shift of Focus
In previous decades the focus of these companies was on building large servers to accommodate their client base. But now, more and more companies are moving towards green servers, green computing, and similar alternatives.
Additional Benefits of Green Technology
The reason behind this transformation is not only an attempt to help save the planet, but also to cut costs.
Most of the green technologies are a one-time cost. Once established, they will keep on doing their jobs forever without the need of expanding the infrastructure or change.
Ultimately, it benefits both the company and the environment to go green.
Leading Green Companies
Some of the prime examples of this shift are leading companies like
Microsoft has been completely reliable on renewable energy for a few years, and Google and Amazon are trying to follow suit.
These companies use their solar farms or windmills or buy renewable energy from others. The move saves them a lot in traditional energy charges.
Natural Cooling Procedures
On the other hand, Yahoo and Alibaba lead in cooling solutions for servers.
Alibaba’s natural cooling plant in China and Yahoo’s air cooling plant in the US are prime examples.
They have been able to cut down energy consumption by at least 50% and water consumption on a higher level.
Innovative Cooling Solutions
There has also been a rise in developments in cooling technology like the Aquarius, a liquid-cooled high-performance computing system. It uses a plumbing system which minimizes joints and maximizes cooling to the processors. The system manages to fit in the Open Compute Project’s standard Open Racks.
Alternative Power Sources
Another instance is the rise of Lithium batteries over traditional batteries to power computers and smartphones.